If you have ever gone shopping and seen a sale sign on a store window that you become excited? And then you go in the store and find out that the sale that was prominent on the poster wasn't actually how the sale seemed. Well if this has happened to you this is a clear example of how companies are trying to drawn in customers by tricking them with an incomplete truth being told. Stores that I have experienced this is was in stores like Pac Sun, Apple, Hollister, and many more. In these stores, they would state a certain deal that would appeal to any of the customers and then there would be a confusing process of the deal where one thing would be 25% off of a certain pieces of clothing and then the other piece of clothing would be full price. But, then once you go up to pay the employees would state that the deal only worked if you get a certain amount of items. And since stores like Pac Sun do this and their main customers are teens, it's seems like they are manipulating teens to spend more in order to obtain the deal. Or when there was a deal about how when you buy one phone you get another free, but in reality you don't receive a free phone. So in the end, stores like that are using tactics to trick and manipulate people in order to spend more money.
I totally agree with seeing those types of deals or sales on the windows of my favorite stores. It;s very disappointing. Not only does it seem like they are trying to make teens spend more money than they think, but I also see how they use this to draw in teens to come in. Like us, it clearly caught our attention. - Kylee
ReplyDeleteI agree with many of your main points. Once the excitement is crushed they are already inside of the store. They are possibly going to look around and maybe buy a few things. This technique is very manipulative, but seems to works. In my experience, when they do this I still buy something, so this shows how their technique works on consumers.
ReplyDeleteI have also experienced this while shopping, as well as shopping online. Even online, a name brand store will state that they are providing "FREE SHIPPING" in bold lettering at the top of their website. However, when you go to check out, you notice that the shipping for the products you picked out did not provide free shipping. After this, you go back to the website's front page to re-check the free shipping statement. Although, this time you squint your eyes and notice that in small lettering at the bottom sates "only if your purchase is over $100. I have experienced this multiple times and have found it extremely unfair. It is obvious that brands are using this tactic to attract and trick young shoppers.
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